Our primary success criteria is the status of our clients’ bottom line. If the products sells well, we probably did something right in the process. We know that the industrial design is only one part of the chain of development that leads to a market success. But it’s the part that can make or break the whole thing. It is all about showing that you mean it, showing that your product has the quality to beat the competition. The design effort may be only skin deep, but it’s the outer skin of the product that has to communicate the marketing values and technical features that sell it. That is where we come in: At the point of sale. Whether it’s about the consumer’s impulsive shopping decision or the professional’s careful consideration, good design can make the difference between sale and no sale.
This microphone unit with speaker and language selection facilities is the basic building block of DIS’ flexible conferencing systems, installed as permanent or temporary communication solutions for parliaments and conference centers all over the world.
We have taken a no-nonsense minimalistic approach to the design in order to aim the expression directly at the target group of politicians and business people. This unit is designed to be an unobtrusive high quality tool which falls naturally into the formal environment it is meant for.
In parallel with finishing the industrial design for this unit, our engineers have developed the mechanical construction for the various plastic and metal shells that make up the unit.
